Periodically, Allen & Gerritsen sends emails showcasing recent work to our other clients so they can see what we do as an agency and possibly reveal services that we can provide that were otherwise unknown. When we set out to collect all of the work for the Boston Public Library, rather than create another in a list of one-off showcases of work, I was assigned the task of creating an XML driven Flash experience where the creative content could be housed that could be re-purposed for future work. Traffic to the page would be driven from a teaser email sent to current clients.

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