Posts Tagged as3
For the past six or so months, I’ve been involved in two large projects with the admissions department at BU – this is actually the second of the two, the first will be in a forthcoming post. The Viewbook is a key recruiting tool for the university, accepted students receive it as one of the primary pieces of collateral alongside an acceptance letter. The goal is to show just what can be done and what life is like at the university and to help solidify a decision. This year, the print publication was highly integrated with a web component, taking over parts of the admissions website but also including a custom, highly interactive piece.
As a graduate from the College of Communications (COM), it was a privilege to work on the redesign. The old site was extremely dated and needed a big revamp.
The new design aimed to bring timely news/events, student/faculty/class work (in the form of COM Stories), and department information to the forefront, improve content organization and uniformity, and bring the site into the present. Here’s the new homepage:
Earlier this year, I worked on a project to incorporate video in an entirely new way for Boston University, a video portal to replace the aging BUniverse site from before that stored an ever-aging collection of class lectures and influential speakers. Today, BUniverse houses videos from six categories relevant to BU: BU Today, Lectures, Students, Faculty, Staff, and Alumni, all submitted by anyone in the BU community.