For the past six or so months, I’ve been involved in two large projects with the admissions department at BU – this is actually the second of the two, the first will be in a forthcoming post. The Viewbook is a key recruiting tool for the university, accepted students receive it as one of the primary pieces of collateral alongside an acceptance letter. The goal is to show just what can be done and what life is like at the university and to help solidify a decision. This year, the print publication was highly integrated with a web component, taking over parts of the admissions website but also including a custom, highly interactive piece.

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